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Premium - the business programme for key decision-makers of concept decorations

26 – 30.1.2018, Frankfurt am Main

Welcome to Premium business programme

Premium-Businessprogramm - Das exklusive Programm für internationale Top-Entscheider von Konzeptdekorationen

Networking, inspiration and knowledge transfer – a new approach

Messe Frankfurt revamped the concept of its fifth Premium Business Programme for Christmasworld 2017. In the past four years, shopping centre managers and operators, retailers, real estate companies, urban marketing strategists, designers and design agencies met up on the first day of Christmasworld for a joint Premium event with a high-calibre programme of lectures. For the fifth edition, the organisers individualised the concept and initiated a dedicated theme day for each target group. Friday, which was organised jointly with the GCSC, was devoted to shopping centre managers and operators, whereas Monday focused exclusively on urban marketing strategists in collaboration with the German Federal Association of City Marketing (bcsd).

What participants at Christmasworld Premium 2017 said

"I was pleased with the separation of the Premium event into two parts. Here is where the sector's decision makers meet and where innovations are presented. I like the atmosphere in the new Lounge. It's extremely comfortable and personal,"commented Olaf Deistler of LaSalle GmbH as he described the revamp of the Christmasworld Premium location. The move to Café Elf created a communicative atmosphere and – because of its position next to Hall 11.0 – it also brought participants closer to relevant exhibitors of large-scale illumination and decoration concepts.

Richard van Hooijdonk, international icon and trend observer

Richard van Hooijdonk, international icon and trend observer

“I very often speak in front of several thousand people. At the Premium Lounge, by contrast, the atmosphere is distinctly personal. I really like that. Speaking to such a small group makes the whole thing very dynamic and enables in-depth communication. I'd really like to organise a Future Lab with visitors and create a Christmas celebration of the future – we need experiments and we need initiative,”said keynote speaker Richard van Hooijdonk when asked about the atmosphere in the Lounge.

Impressions and opinions of participants

Edeltraud Leib, Citymanagement Fulda

“I am certain, I’ll be able to use many of the stimulating ideas here today for the benefit of my own city. At all events, the trip to Frankfurt has been well worth it for me. I shall be able to use the points that Stefan Suchanek made as a checklist.”

Edeltraud Leib, Citymanagement Fulda

Yann Fürst, Lukom – Ludwigshafener Kongress- und Marketing-Gesellschaft mbH

“Christmasworld Premium is a profitable event for anyone who is responsible for displays in towns and cities. Form and content are creatively presented. We talk a lot about emotivity and individualisation and that is precisely what we experienced here today.”

Yann Fürst, Lukom – Ludwigshafener Kongress- und Marketing-Gesellschaft mbH

Hannes Wolf, Quartiersmanager Gerberviertel Stuttgart

“Christmasworld offers a wealth of inspiration. I am completely overwhelmed. I enjoy the guided tours of the halls led by industry professionals – with so many exhibitors they are very helpful. The lectures are an important source of information.”

Hannes Wolf, Quartiersmanager Gerberviertel Stuttgart

New location: Christmasworld Premium Lounge celebrated its move to Hall 11.0.

Neue Location: die Christmasworld Premium Lounge feierte Premiere in der Halle 11.0

Please make a note of the date of the next Christmasworld Premium and don't forget to register in good time.

We'll let you know as soon as the programme for Christmasworld Premium 2018 is ready.

Save the date now: 26 – 30.1.2018

Enter Christmasworld Premium 2018 in your Calendar (ICS, 1.96 KB)

Enter Christmasworld Premium 2018 in your Calendar

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Who is Premium aimed at?

The programme brings Premium exhibitors, industry experts from academia and business and top buyers for concept decorations around the same table.
Membership of the Premium Business Programme is free and non-binding.


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