Christmasworld Frankfurt -

Trends 2008 / 2009

Gunnar Frank, international designer and trend researcher, developed the trends of tomorrow exclusively for Messe Frankfurt.
Frank has been the creative brain behind Christmasworld trends since 1998. The multi-talented design expert and textile engineer lives in Amsterdam, Holland. In addition to working as a professor at the Design Academy in Rietfeld/The Netherlands, Frank is a member of the International Color Authority of London.

The trends of tomorrow are influenced by a cultural diversity of festivals. North, south, east and west, Frank’s trend worlds take their inspiration from worldwide style trends:

Banzai East
Candy West
Lagom North
Baroque South

Here we have put together a small foretaste for you:

Banzai East
Frank’s muse for the Banzai East trend world is Japan – the simplicity of a Zen garden, orchids and blossoms, exotic glass and polished metals are all major style elements. Orange-gold, linden green and sky blue are the dominant colours in this Far Eastern style.

Candy West
The look for kitschy trend world Candy West is as sweet as candy. Overloaded with mirror glitter, immersed in confectionery colours like pink, caramel yellow and mint, the decorative elements in this style trend are reminiscent of the dazzling, garishly colourful atmosphere of the carnival. Pop art is the force behind the association Frank creates between the whimsically trendy and the familiar.

Lagom North
The Swedish word Lagom translates as pleasant or exactly right. Exactly right is the best way to describe the relaxed comfort generated by the Lagom North trend theme. Featuring plain decoration, natural simplicity and a substantial amount of manual craftsmanship, the Swedish style world features pale colours like pink, sky blue and leaf green. In addition, naïve floral patterns and wreathes set joyful accents.

Baroque South
A touch of history, a pinch of the modern - in "Baroque South" dissipated opulence merges with contemporary ease. Delicate porcelain with a gold structure, floral decoration as light as air, damask and elegant candlesticks create the perfect setting for a sophisticated festive occasion. Dramatic colours, including magenta, aquamarine and ruby red, make a big impact.

Trend Directions for 2009/2010

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		Banzai East Frank’s muse for the Banzai East trend world is Japan – the simplicity of a Zen garden, orchids and blossoms, exotic glass and polished metals are all major style elements. Orange-gold, linden green and sky blue are the dominant colours in this Far Eastern style.

		Candy West The look for kitschy trend world Candy West is as sweet as candy. Overloaded with mirror glitter, immersed in confectionery colours like pink, caramel yellow and mint, the decorative elements in this style trend are reminiscent of the dazzling, garishly colourful atmosphere of the carnival. Pop art is the force behind the association Frank creates between the whimsically trendy and the familiar.

		Lagom North The Swedish word Lagom translates as pleasant or exactly right. Exactly right is the best way to describe the relaxed comfort generated by the Lagom North trend theme. Featuring plain decoration, natural simplicity and a substantial amount of manual craftsmanship, the Swedish style world features pale colours like pink, sky blue and leaf green. In addition, naïve floral patterns and wreathes set joyful accents.

		Baroque South A touch of history, a pinch of the modern - in "Baroque South" dissipated opulence merges with contemporary ease. Delicate porcelain with a gold structure, floral decoration as light as air, damask and elegant candlesticks create the perfect setting for a sophisticated festive occasion. Dramatic colours, including magenta, aquamarine and ruby red, make a big impact.