Floradecora will be taking place right in the heart of Christmasworld over five days of the fair
In parallel with Christmasworld, Floradecora, the innovative market place for instantly available fresh flowers and ornamental plants, will be entering its second round in Galleria 1. This location is perfectly situated between the 'Florists’ requisites & Garden decorations', 'Seasonal decorations & Gifts' and 'Christmas & Advent' product areas. "This means that, on all five days of the fair, interested buyers can order not only the 'hard' decorative goods but also 'fresh' flowers and plants for their product ranges of seasonal and festive decorations", says Eva Olbrich, Director of Christmasworld and Floradecora. These adjustments to location and timing provide a better business environment for exhibitors and visitors. At Floradecora, fresh flowers, plants and arrangements will be clearly displayed according to types, so that visitors can immediately compare the quality, size and colour of products from all suppliers, and order them directly. Particularly in demand at the moment are low-maintenance products and presentation solutions that can be easily introduced into the product range. For this, suppliers will also have numerous suggestions for ready-made concepts on their stands/Flower Circles to hand. Among those exhibiting are Barendsen B.V., Flora Dania Marketing A/S and Goedegebuure Natural Decorations.
Overview of the events and highlights
The comprehensive complementary programme at Christmasworld will focus on new growth potential – primarily for the lucrative Christmas period, but also for every occasion, season and festival throughout the year. The digital Event Calendar on the Christmasworld website provides a valuable service. Here visitors can find all the events at a glance and put together their own personal programme, in order to make most efficient use of their visit to the fair. www.christmasworld.messefrankfurt.com/events
The Trend Show will be staging the trends for 2018/19 (Foyer, Hall 11.0)
What is new? What is here to stay? The first port of call and most important source of inspiration is the Trend Show. Drawing on trends in society, interior design and fashion, the bora.herke.palmisano design studio will be providing helpful suggestions for putting together product ranges: they will be using exhibitors’ products to stage four design scenarios - 'eclectic gathering', 'splendid history', 'vivid heritage' and 'balanced sobriety'. From this broad selection of colours, designs and materials for the 2018/19 festive season, buyers will easily be able to select highlights for their own individual product ranges. All products used will be labelled with the exhibitor’s name and stand number. The trend lectures and guided tours will be taking place daily - at 11.00 and 13.00 from 26 to 29 January 2018, and at 12.00 on 30 January 2018. The corresponding trend cards will be available free of charge on the information stand in the foyer of Hall 11.0.
'The Loft' Special Presentation stimulates the redesign of retail spaces (new: Via Mobile, Hall 9/11)
Rudi Tuinman and Pascal Koeleman from 2Dezign will be showing how shopping can become an emotional experience. In their special show, they will be providing inspiration for new window and shop displays, and designs for large retail spaces, that entice the customers to buy. This time, 2Dezign will be creating an elegant and modern loft scenario in black and white, and they will be celebrating the most festive colour of all: red! A unique combination of fresh flowers and plants, with the best of seasonal and festive decoration, awaits the trade visitors. Here too, all the materials and products used will be labelled with the exhibitor’s name and stand number – including the fresh flowers that can be ordered at Floradecora.
The Christmasworld Forum will bring fresh know-how (Foyer, Hall 11.0)
Practical lectures and workshops refresh know-how and convey expert knowledge: the Christmasworld Forum in the foyer of Hall 11.0 will provide daily changing lectures and workshops on the latest topics in the sector – and advise on how to successfully retain customers, present products and display them at the point of sale, and expand product ranges. In the live 'Wrap up!' presentations, trade buyers will be able to look directly over the shoulder of gift-wrapping artist Ulla Büning and discover numerous ideas for wrapping gifts. Well-known speakers, including Burkhard Treude, Katja Dittmar, Jan Spijkers, Gabriela Kaiser, Andreas Sudeck, Franz Josef Isensee, Alexander von Keyserlingk and Marcel Schulz, will also be taking part in the forum. All the lectures, workshops and presentations will be translated simultaneously into English, and participation is free of charge.
New: Christmas Delights will ensure there’s a Christmas market atmosphere (Foyer, Hall 9.0 and Galleria 0)
The experience of the fair will be sweetened by 'Christmas Delights', with drinks, biscuits and pastries, confectionery, and teas supplementing what is on offer for the first time. A new exhibition space with Christmas huts is going to be constructed for this new product area, where buyers can find out how they can make culinary products appetising for their customers as gifts and also as souvenirs for their own use at home. Among those participating will be Amodeo Food GmbH, Bayernwald Glühwein, Concorde Süßwaren & Gebäck GmbH, Deheck Destillerie, Tafelgut, Wunderle, and Heike Bringemeier e.K.
The Best Christmas City competition is looking for the city with the best retail promotions during Advent
Together with the German Federal Association for City and Town Marketing (Bundesvereinigung City- und Stadtmarketing Deutschland e.V. - bcsd) and the trade journal, Public Marketing, Christmasworld is looking for the best marketing campaign in the run up to Christmas. The starting date for applications from towns and cities is 1 November 2017. They will then have until 7 December 2017 to submit online their unique concept, with expressive photos, videos and written texts, at www.bestchristmascity.de, in order to win attractive prizes for their town. The prizes are being provided by MK Illumination Handels GmbH and the Assocation for Consumer, Marketing and Sales Research (Gesellschaft für Markt- und Absatzforschung mbH - GMA). The next step is to ask the general public for their views. Up until 9 January 2018, they can vote online for the most beautiful and Christmassy town in Germany. The public prize goes to the town placed first with the most online votes. In addition, an expert panel will decide on the three main prize winners in the Small, Medium and Large Town categories. Names of the winners here will not be announced until the fair.
The Premium Business Programme for top decision-makers in the field of concept decorations is expanding its range of themes (Premium Lounge, Hall 11.0)
The exclusive lecture and networking event is aimed at top international buyers for large-scale exterior decorations in shopping centres and commercial enterprises, city marketing experts, and specialists in shop fitting and displays at the point of sale. On the agenda there will be exciting best practice examples, lectures and workshops with well-known sector experts, guided tours of the fair, and numerous service benefits. Premium will take place throughout the duration of the fair in the Premium Lounge, Hall 11.0. In addition to the two theme days focusing on shopping centres and urban marketing, there will be a theme day for shopfitting and retail. You can register free of charge online up till 10 January 2018 at: christmasworld.messefrankfurt.com/premium
Special Interests – Concept Decorations, German Christmas Crafts and Asia Select – can be quickly found
Special-interest products will be quick to find in the exhibition centre. With its 'Special Interests' section, Christmasworld will draw attention to suppliers of products related to particular themes: 'Concept Decorations' will take fair visitors directly to exhibitors who offer products specifically for professional decorations in large-scale and exterior spaces. The 'German Christmas Crafts' logo will take fair visitors to handmade Christmas decorations bearing the 'Made in Germany' quality mark. 'Asia Select' stands for selected individual exhibitors, who are presenting seasonal decorations for medium and large volume orders. The Special Interest labels can be found both as logos on the exhibition stands and as search criteria in the online exhibitor search, the Christmasworld Navigator App and the official fair catalogue.
Additional stimulus for business and ideas for sensibly extending the range of goods
Valuable synergies for buyers at Christmasworld and Floradecora are offered at the concurrently held trade fairs, Paperworld, international trade fair for paper, office supplies and stationery, and Creativeworld, international trade fair hobby, handicrafts and artists’ requisites (27 to 30 January 2018). Areas such as decoration, writing and handicrafts are becoming more closely associated with one another, both at the wholesale and retail level and for the end consumer, too. The co-located consumer-goods fairs, right at the start of the business season, thus offer a range of new and familiar products, services and trends that is unparalleled anywhere in the world. Just visiting a trade fair guarantees added value, given the broad and innovative range on offer from the exhibitors, as well as the inspirational complementary programme, which illuminates the whole range of trends and issues we can expect in the future. It makes a trip to Frankfurt well worth it, several times over.
Note for journalists:
You will find further information and high-resolution photographs at christmasworld.messefrankfurt.com.
Christmasworld: Seasonal Decoration at its best
Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,061 exhibitors from 42 countries and over 43,200 visitors from 110 countries (including Floradecora). Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector. Next event: 26 to 30 January 2018.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de