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Christmasworld 2019: lucrative and eventful highlights

Nov 15, 2018

These days, an attractive product range and striking product presentation are the prerequisites for winning over customers. From 25 to 29 January 2019, Christmasworld will give international retailers numerous suggestions and impulses for a successful business season in 2019/20.

In times of digitisation, all things that make life easier and better are what counts – both online and offline. Online shopping continues to experience strong growth. At the same time, customers buying presents in retail shops expect a Christmassy atmosphere and a special shopping experience. In addition, shopping needs to be as easy and convenient as possible. This is how the stationary retail trade can build on the success levers of convenience and experience, and play to its traditional strengths, such as proximity, confidence, service and advice. As the leading international trade fair for festive and seasonal decorations, Christmasworld will be exploring these factors in its supporting programme. It will show how a magical display at the point of sale can be created with an exquisite selection of products – thus drawing many buyers into shops and city centres.

Christmasworld Trends (Centerpiece, Hall 11.0, C 40)

Whether gentle, natural, happy or glamorous - the Christmasworld Trends for 2019/20, 'tender festivities', 'essential ceremonies', 'sweet traditions' and 'luminous celebrations' show what will be in demand in the future! The trend area will display the colours, designs and materials for the coming season and provide valuable suggestions for putting product ranges together.

The colour world for 'tender festivities' ranges from light pastels, to neutral, purist nuances and cool gold. With 'essential ceremonies', there are earthy, warm tones and a matcha tea green. 'Sweet traditions' really whets the appetite for more colour - with gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut and evergreen shades. 'Luminous celebrations' plays with vibrant, strong colours, combined with elegant dark tones.

The curated special show is being developed and implemented by Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt. This time, it will form the Centerpiece in Hall 11.0 and provide inspiration with a concentrated selection of exhibitors’ products. The experts from the design studio will be giving daily talks in the Christmasworld Forum: 25 to 28 January 2019: 11.00 and 13.00 hrs, 29 January 2019: 12.00 hrs.

The Kinemona Vintage special show (Centerpiece, Hall 12.0, D 40)

The special show, created by 2dezign, will serve as a source of inspiration for storytelling at the point of sale and give retailers extravagant design ideas for large areas, shop windows and shop displays. It combines saffron yellow tones with vintage elements, immersing the visitors in a special world of experiences. Fresh flowers and plants in the presentation, combined with Christmasworld exhibitors’ decorative products, are what catch the eye. Creative combinations and new perspectives create moments that are full of surprises.

Moodboard for the special show "Kinemona Vintage" by 2dezign
The Kinemona Vintage special show in Hall 12.0 will provide new design inspiration for large areas, shop windows and shop displays, which tempt the customer to buy.

Christmas Delights (Centerpiece, Hall 8.0)

Whether chocolate, biscuits and sweets, or teas, liqueurs and mulled wine – seasonal delicacies and beverages are attractive items to take home the whole year round. The Christmas Delights product area will showcase its wares in a cosy Christmas market atmosphere, inviting customers to discover and try the products.
New exhibitors are Dethlefsen & Balk, English Tea Shop (Royal Nature), Feelino, Mahlgrad, Merkle & Biskup and Schusters Spezialitäten.

Christmas huts in the Christmas Delights area of ​​Christmasworld
The Christmas Delights product group in Hall 8.0 will offer retailers additional sales potential with culinary items to take away. Source: Messe Frankfurt Exhibition GmbH/Pietro Sutera.

Christmasworld Forum: lectures and workshops (Foyer, Hall 11.0)

A high-quality professional programme will refresh people’s knowledge and know-how and get them in shape for future opportunities and challenges. Experts will give practical tips on customer retention, profit-increasing activities at the point of sale, and developments in the retail trade. Among the experts there’ll be, for example Franz-Josef Isensee & Antje Steinkamp, Gabriela Kaiser, Andreas Sudeck or Nadine Weckardt & Rupert Fey.

lecture at the Christmasworld Forum
In specialist lectures and workshops, the Christmasworld Forum in the Foyer of Hall 11.0 will address current issues in the sector that concern retailers. Source: Messe Frankfurt Exhibition GmbH/Pietro Sutera.

Floradecora: the marketplace for successful green ideas (Galleria)

Fresh flowers, plants and ready-made flower arrangements are attractive convenience items that are always in season. They become all the more important as a complement to festive and seasonal decorations in retail shops. Most in demand are low-maintenance and long-lasting products that encourage us to bring home more fresh greenery or give it to others. The simpler the maintenance, the better. The suppliers at Floradecora are specialists in this respect. In the marketplace for fresh flowers and decorative plants at the heart of Christmasworld, trade buyers will find out all they need to know for a successful start with fresh products - from wholesalers such as DümmenOrange, Royal Flora Holland and Barendsen B.V.

Fair visitor is looking at cut flowers on the Floradecora
Floradecora, the marketplace for fresh flowers and decorative plants in the Galleria, facilitates new business contacts and sales channels. Growers of fresh flowers and potted plants can meet Christmasworld’s heterogeneous target visitor group here. Source: Messe Frankfurt Exhibition GmbH/Pietro Sutera

Retail Boulevard (Centerpiece, Galleria)

What is the best way to present the combination of fresh and seasonal decorations? On the new 'Retail Boulevard', trade buyers will experience a visionary retail street: five pop-up stores will give quite specific presentation recommendations for designing a lucrative point of sale - custom-made for retail outlets, such as florists, garden centres, DIY stores, supermarkets and furniture shops.

Graphic on Retail Boulevard at the Christmasworld
The Retail Boulevard at Christmasworld will showcase in five different pop-up stores how selling fresh and seasonal decorations can function in flower shops, garden centres, DIY stores, supermarkets and furniture shops.

The Premium Business Programme (Hall 8.1, Symmetry room)

Top buyers for large-scale and exterior decorations in shopping centres and commercial enterprises, experts in city marketing, and specialists in shop fitting and product displays at the point to sale, are invited to register free of charge for the Premium Business Programme. The keynote speakers for 2019 are: Dr Christian Mikunda, who will be speaking on the theme of "How light captivates - the psychology and dramaturgy of orchestrated worlds of light". Prof Sebastian Zenker, who will explain in his lecture, "Events as urban brand communication", how events can positively affect the image of a city. Guided tours of the fair and a large number of convenient service benefits will round off the programme. The awards ceremony for the 'Best Christmas City' event will mark the formal end to the day.

Entrance Christmasworld Premium Lounge
Premium guests will benefit from convenient services, including free entry to Christmasworld on all days of the fair, access to the exclusive Premium Lounge in Hall 8.1, keynote speeches, networking, guided tours of the fair, all-day catering and cloakroom services, free VIP parking in the exhibition centre, and free use of local public transport services.

Combining the best of three worlds: valuable synergies from the parallel Paperworld und Creativeworld fairs

Handicrafts and decoration making, writing and giving presents, are an expression of individual style that customers like to show, and they prefer to buy everything in one place. The latest paper and stationery trends, and top themes for DIY, are the perfect complement to seasonal decorations. Christmasworld, Paperworld and Creativeworld pool this potential to make a range of products that is unique in the world. Together, the trio of fairs provides a perfect overview of the market, which helps them create a varied and diverse product range throughout the year. A new feature: for all buyers, who are looking for the latest wrapping paper and packaging materials, there is an express shuttle between Halls 9 & 11 and 3.1. This makes the direct connection between Christmasworld’s product range and Paperworld’s stationery range. In addition, Ulla Büning will be demonstrating the latest gift-wrapping trends in her live presentations in the café in Hall 3.1.


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Christmasworld: Seasonal Decoration at its best
Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,048 exhibitors from 43 countries and over 43,400 visitors from 129 countries (including Floradecora). Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector.

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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