Vintage is very much in fashion! Good things from yesteryear keep returning. That is as true for fashion as it is for interior decoration and Christmas decoration. The new ‘Kinemona Vintage’ special show by 2dezign picks up on this trend. They will be exhibiting a unique new vintage look at Christmasworld 2019, which will be based on the currently very fashionable saffron yellows. This special display, which has been commissioned by Messe Frankfurt, serves as inspiration for storytelling at the point of sale and gives retailers plenty of stimulating ideas for extravagant large-scale, shop-window and shop designs. The aim of the two designers is to attract customers with a completely unexpected display and tempt them to buy things through the use of a unique presentational scenario. “You don’t get a second chance to make a first impression! Surprise your customers with a completely new look and feel,” emphasize the two company directors of 2dezign, Rudi Tuinman and Pascal Koeleman. One of the key features of their presentation will be fresh flowers and plants from Floradecora exhibitors, combined with the decorative products of Christmasworld exhibitors.
New for 2019: this special display will form the centrepiece of Hall 12 – at the heart of the Christmas and Seasonal Decoration product groups.
With their impressive special show, the designers will demonstrate, once again, how shopping can become a richly new experience. Cherished objects and items of furniture from the past acquire a freshly polished look and are combined with modern pieces and decorations. The result is a thoroughly comfortable nostalgic feel, which invites people to discover more. Use is made, for instance, of old doors, window panes, leaded windows and cupboards. “The creative reworking of old objects, to turn them into cool, modern items, is always a challenge but makes, in the end, for an extremely interesting look. And as a result, we can create eye-catching displays that are ideally suited for use in retail environments,” confirms Pascal Koeleman. 2dezign loves unconventional approaches, loves thinking out of the box and creating new looks with unusual items and colours. This can happily be put into practice on a smaller or larger scale. “It doesn’t matter if it’s furniture, Christmas decoration, lighting or decorative features – it’s all about combining things in a different way, in order to create a special atmosphere in the shop. And it can be done without buying lots of new things,” adds Rudi Tuinman.
Kinemona – saffron yellow used to create fresh, modern accents
Even the Hawaiian name for saffron, ‘Kinemona’, makes us want more colour. Colour deploys its powers in all seasons, but especially at Christmastime. “The various shades of yellow will make an ultramodern impression this winter season. In combination with a lot of grey, black and some gold, we are shifting this one-time summer colour into the cosy warmth of the Christmas period,” says Rudi Tuinman. Flowers and plants bring nature into play, give life to the special show and add that certain ‘something extra’. “Most people react very positively to flowers in their environment. Flowers provide a sense of wellbeing and are, therefore, well suited to jazzing up a shop and giving it a bit of a facelift, explains Pascal Koeleman. This year, the focus is very much on flowers, with lots of yellow roses, gerbera and white orchid plants.
Those, who would like to order the products used, will find the entire range of seasonal and festive decoration in Halls 8, 9, 11 and 12. These can be combined with the fresh flowers and plants on display at Floradecora in the Galleria. The participating exhibitors will be identified in the special show by name, hall and stand number, so that the professional buyers will be able to find their way to them easily and discuss any outstanding issues, together with precise product specifications, at the respective stands.
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Additional information: christmasworld.messefrankfurt.com
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Christmasworld: Seasonal Decoration at its best
Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,048 exhibitors from 43 countries and over 43,400 visitors from 129 countries (including Floradecora). Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de