What motivates the market for seasonal and festive decoration? New products, trends and, of course, first and foremost, the purchasing behaviour of the end consumers, who prefer convenience but, at the same time, want shopping to be an experience – not least during Advent and the run-up to Christmas. With a range of products, that is unique in the world, on offer from almost 1,000 exhibitors, and an inspiring Trend Show, special exhibition, specialist lectures and workshops, Christmasworld provides the best possible platform for ordering and business deals. The leading international trade fair for seasonal and festive decoration focuses on the most emotive and, equally, the most lucrative time of year: Christmas. At the same time, it demonstrates the potential of seasonal decorations as a source of additional sales all year round. “We observe developments in the consumer-goods market very closely and constantly adjust our show accordingly, so as to meet new needs and demands. In doing so, we hope to unleash fresh sales potential for our visitors and exhibitors alike,” says Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH.
As a result, Floradecora has been a natural extension of Christmasworld since 2017, offering a new marketplace for immediately available fresh flowers and decorative plants. It is now to be held for the second time, from 26 to 30 January 2018, in Galleria 1. 2018 will also see the introduction of the new product group ‘Christmas Delights’ in Galleria 0 and Foyer 9.0, offering drinks, biscuits, sweets and tea. “We are convinced that this product range will provide the perfect complement to seasonal decorations and ensure additional sales – and, indeed, across all forms of the retail and trade,” adds Director Olbrich. Visitors to Christmasworld include buyers from both the wholesale and retail trade – which covers, for example, garden centres, building supplies and DIY stores, florists, furniture and furnishings stores, gift shops, glass, porcelain and ceramics retailers, drug-stores, perfume retailers, food and grocery stores as well as buyers from shopping centres, towns and local communities, the restaurant and hotel trade, together with event organisers, shop-window dressers, interior designers, architects and decorators.
Broad range of products meets an extremely heterogeneous demand
Christmasworld is one of the most international trade fairs in Messe Frankfurt’s portfolio (59% of the visitors and some 78 % of the exhibitors come from outside Germany. Its major strength lies in its clear focus on Christmas and all the other festivals in the year.
At the finally tally, a total of over 43,200 visitors from 110 countries came to Frankfurt am Main to attend Christmasworld / Floradecora in 2017; they were there to find out about the new products and trends on offer from the 1,061 exhibitors, representing 42 different countries – from the latest baubles for the Christmas tree, to tree decorations generally, candles and Easter decorations as well as some impressive shop-window presentations with moving figures and lighting designs for shopping malls and town centres. The seven halls of the exhibition bring together anything and everything that helps create emotive retail scenarios and encourages sales.
Product groups and hall distribution:
- Hall 8.0 contains ‘Florists’ Requisites and Garden Decoration’, ‘Candles and Fragrances’ and ‘Ribbons and Wrapping’
- Hall 9.0, including Galleria 0, also houses ‘Florists’ Requisites and Garden Decoration’ and ‘Seasonal Decoration’, as well.
- Hall 9.1, together with Foyer 9.1, is home to ‘Seasonal Decorations and Gifts’ as well as ‘Christmas and Advent’.
- ‘Christmas Volume & Sourcing’ with products from Asia are to be found in Hall 9.2.
- Hall 11.0 is all set to sparkle with the product groups ‘Christmas and Advent’ and ‘Visual Marketing and Lighting’.
- In Galleria 1 Floradecora offers immediately available fresh flowers and decorative plants, as well as bouquets and flower arrangements.
- New in Galleria 0 and Foyer 9.0 are ‘Christmas Delights’ with Christmas sweets, treats and culinary gifts such as mulled wine, Christmas stollen, chocolate and tea.
Inspiring complementary programme presents tomorrow’s trends
A broad complementary programme reveals what the future holds – and, above all, what works well in the retail business. A first port of call – and the major source of both inspiration and help with ordering – is the Christmasworld Trend Show (Foyer Hall 11.0). Deriving their ideas from currents in society, in interior design and the world of fashion, the Bora.Herke.Palmisano Trend Bureau provides plenty of helpful suggestions for putting together a suitable range of goods. They will be staging the trends for 2018/19 in four stylistic scenarios, using exhibitors’ products: the scenarios are identified as ‘eclectic gathering’, ‘splendid history’, ‘vivid heritage’ and ‘balanced sobriety’.
The new special show, ‘The Loft’ by 2Dezign (Via Mobile Hall 9/11), will demonstrate how customers can be tempted to make purchases with an elaborate shop-window display or a large-scale decorative concept over a wider area. It conjures up a festive Christmas mood, using an ultra-modern black-and-white look with red accents, and invites the customer to discover more.
In the Christmasworld Forum (Foyer Hall 11.0) there will be, on top of this, a number of practically-oriented specialist lectures and workshops on topics that are currently of particular interest in the sector, providing the requisite expertise for even greater success in day-to-day retail business.
Additional stimulus for business and ideas for sensibly extending the range of goods
Valuable synergies for buyers at Christmasworld and Floradecora are offered at the concurrently held trade fairs, Paperworld, international trade fair for paper, office supplies and stationery, and Creativeworld, international trade fair hobby, handicrafts and artists’ requisites (27 to 30 January 2018). Areas such as decoration, writing and handicrafts are becoming more closely associated with one another, both at the wholesale and retail level and for the end consumer, too. The co-located consumer-goods fairs, right at the start of the business season, thus offer a range of new and familiar products, services and trends that is unparalleled anywhere in the world. Just visiting a trade fair guarantees added value, given the broad and innovative range on offer from the exhibitors, as well as the inspirational complementary programme, which illuminates the whole range of trends and issues we can expect in the future. It makes a trip to Frankfurt well worth it, several times over.
Note for journalists:
You will find further information and high-resolution photographs at: christmasworld.messefrankfurt.com
Based on 2017 figures: certified by FKM (Society for the voluntary control of trade fair and exhibition statistics, Berlin). Includes Floradecora
Floradecora: The freshest way in floral business
In addition, Floradecora offers immediately available fresh flowers, decorative plants and flower arrangements for seasonal decoration from 26 to 30 January 2018. This innovative concept puts fresh flowers and plants centre stage, allows direct comparison of the products offerings and guides the professional buyers to an intuitive selection of products. At the premiere of the fair in 2017, 67 suppliers reached more than 10,700 professional buyers from the three parallel trade fairs Christmasworld, Paperworld and Creativeworld.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de
- Christmasworld 2018 guarantees Merry Business (pdf, 66 KB)