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Christmasworld 2019: Retail Boulevard shows how the sale of fresh and seasonal decorations works

Oct 25, 2018

Discover new retail concepts: the Retail Boulevard in Galleria 0 is the innovative source of impulses for florists’, garden centres, DIY markets, supermarkets and furniture stores in the Floradecora section of Christmasworld from 25 to 29 January 2019.

Retail Boulevard at Christmasworld shows in five different pop-up stores how the sale of fresh and seasonal decorations can function in florists’, garden centres, supermarkets and furniture stores.
Retail Boulevard at Christmasworld shows in five different pop-up stores how the sale of fresh and seasonal decorations can function in florists’, garden centres, supermarkets and furniture stores.

Fresh flowers and plants enrich all festive decorations. And they are gaining rapidly in significance for the retail trade as supplementary products for seasonal and festive decorations. But what is the best way to present this combination? Floradecora, the market place for fresh flowers and decorative plants, in the heart of Christmasworld, will have a variety of inspiring solutions. At the new ‘Retail Boulevard’, trade buyers of the leading international trade fair for seasonal and festive decorations, will have the opportunity to explore a visionary retail street. Five pop-up stores offer specific presentation recommendations for creating an attractive point of sale – customer-made for florists’, garden centres, DIY markets, supermarkets and furniture stores.

The Retail Boulevard, the centerpiece in Galleria 0, is being curated and staged by Holland’s 2dezign creative team. “Together with the Christmasworld Team, we attach particular importance to the right blend of wow effect and sales-promotional aspects, which really work for the various types of outlet and target groups. Thus, each store is a source of astonishment with its own world of colour and products”, explains Rudi Tuinman, CEO of 2dezign. Echoing this, Eva Olbrich, Christmasworld Director, Messe Frankfurt Exhibition GmbH, says, “Our aim is to provide trade buyers with practical sales concepts and presentation ideas, with which they can attract and retain even more customers in the future.” In daily guided tours of the individual retail concepts, trade buyers will also be given tips on how to create fresh eye-catchers for generating additional sales in their shops.

The products on show in the Retail Boulevard will be labelled with the name, hall and stand number of the exhibitor concerned. Buyers wanting to order the products on show will find the complete range of seasonal and festive decorations in Christmasworld Halls 8, 9, 11 and 12 while suitable fresh flowers and plants are to be found at Floradecora in the Galleria.

Note for journalists:
You will find further information at christmasworld.messefrankfurt.com.

Press releases & images:
christmasworld.messefrankfurt.com/press

On the internet:
www.facebook.com/christmasworld

Christmasworld: Seasonal Decoration at its best
Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,048 exhibitors from 43 countries and over 43,400 visitors from 129 countries (including Floradecora). Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector.

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at:
www.messefrankfurt.com  |  www.congressfrankfurt.de  |  www.festhalle.de

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