Designer Claudia Herke from the bora.herke.palmisano design studio gives tips for your shop design:
In summer ...
The 'eclectic gathering' trend attracts your customers: the brilliant colours alone - lemon, pink, mandarin, azure and rosé, enriched with gold and black - guarantee the optimum long-distance effect. Pillars or even robust cardboard tubes, arranged in an irregular frequency, help to present the products in a decorative way. In the strong 'nude' interior colour, they are particularly suitable for displaying exotic decorations, such as parrots, jellyfish, stag beetles, orchids, flamingos, and tarts and macaroons. Supplement them with poles for suspending butterflies and birds - either clustered in the window display or arranged around the shop, in order to establish the connection between outside and in.
In autumn …
the calm 'balanced sobriety' style is very appropriate. Choose natural colours such as cinnamon, grey, beige and white. Introduce attractive accents with black - for example, with Perspex cubes coloured in black as pedestals for your products. Put the focus particularly on the colours of autumn leaves, red gold and aubergine/Bordeaux red. Stylised water basins are reminiscent of Japanese gardens. Make cubes or ceiling hangings from bamboo poles; wooden surfaces with beautiful subtle grains are also very suitable as surface materials.
In winter and at Christmas time …
the opulent 'splendid history' style is a winner. Create excitement with string curtains - both in the window display and the shop layout. As an eye-catcher, put just one large golden chandelier in the centre of the window - richly decorated with baubles and floristry. To showcase the products, pull a few strings aside. Dark green and blue colours, combined with light blue, and warm gold, bronze and metallic tones, emphasise the festive character.
Christmasworld: Seasonal Decoration at its best
Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,048 exhibitors from 43 countries and over 43,400 visitors from 129 countries (including Floradecora). Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de