Tulips and cut flowers at Floradecora
25 – 29 January 2019 Frankfurt am Main Tickets & Registration

Floradecora – The market place for fresh flowers and decorative plants

Fresh flowers, plants and ready-made flower arrangements are becoming significantly more important in the retail trade as a complement to seasonal and festive decoration. Floradecora, the market place for ordering immediately available cut flowers and decorative plants, to be held in the heart of Christmasworld, picks up on this trend. You can find all the relevant information about Floradecora 2019 here.

The special nature of products on display at Floradecora

There is a major trend these days for fresh, convenience items. Above all, what people want are easy-care and long-lasting products, which give them pleasure; they are keen to bring more fresh greenery into their homes or to give it as a gift to others. The easier things are to deal with, the better. And that is what the suppliers at Floradecora specialise in.

At Floradecora, you will find fresh flowers and ornamental plants of all kinds, as well as a variety of services. The advantage for you: everything is available for immediate delivery and can be used straight away no matter what the season. The range of products at Floradecora includes:

Roses, tulips, gerberas and other flowers in pink and pink at Floradecora
  • Cut flowers
  • Potted and ornamental plants
  • Garden plants and flower bulbs
  • Floral arrangements with and without seasonal decorations
  • Ready-made floral and plant arrangements
  • Flower and plant care products
  • Hollowware and florists’ requisites
  • Retail-trade concepts/software solutions
  • Logistics services

Floradecora target group

The innovative concept of Floradecora promotes new business contacts and sales channels. Why? Because a completely new group of exhibitors – growers and producers of fresh flowers and potted plants – encounters the heterogenous target group of visitors to Christmasworld. And they, in turn, find a completely new product range at the fair. Simultaneously, green-product producers have the chance to discover new sales channels of which they were previously unware. You, too, should be among them in!

The result for both exhibitors and visitors: a new potential for expansion and increased sales.

Visitors by business sectors: Exhibitors:
  • Wholesale florists
  • Florists
  • Garden centres
  • DIY markets
  • Supermarkets and discounters
  • Furniture stores
  • Food trade
  • Hotels and restaurants
  • Shopping centres and urban marketing
  • Event agencies
  • Decoration agencies and visual merchandising
  • Flower and plant growers
  • Producers
  • Wholesale florists
  • Importers / exporters
  • Sales cooperatives
  • Purchasing cooperatives
  • Suppliers of hollowware and florists’ requisites
  • Logistics companies
  • Making-up operations
  • Auctioneers

‘The visitor quality at Floradecora is constantly high. In Frankfurt we meet a very trendy and design-oriented purchasing group. From the new concept of Christmasworld we expect an even stronger customer acquisition.’

Jan de Boer, Geschäftsführer, Barendsen

Floradecora hall and stand concept

Producers and companies from the green sector will make their presentations in an innovative setting at Floradecora 2018.

Covered with fresh cut flowers and ornamental plants of all kinds, these eye-catching presentation tables enable buyers to make direct product comparisons and make their choice in a product and consumer-focused way.

Floradecora offers exhibitors a full-service area. As a Floradecora exhibitor, all you have to do is send us your products for the presentation table and we will take care of the rest (organisation and filling the vases, daily plant care with water, etc.).

In Galleria 0, the new “retail boulevard” offers inspiration for attractively decorating sales space in garden centres, super markets, furniture stores, flower shops and DIY markets.

Visitors look at flowers on the presentation tables of the Floradecora

Presentation tables

Numerous sales-oriented presentation tables for cut flowers and plants make product comparisons quick and easy and provide a good overview of the range available. On the tables, clearly visible product-information labels include the exhibitor details so you can enter into in-depth discussions in the Flower Circles.

Flower Circles at Floradecora

Flower Circles

In the Flower Circles, exhibitors make presentations and hold individual sales talks. Here, ready-made arrangements and decorations with fresh flowers and plants for selling at the point of sale are presented. Characterised by a uniform design, the Flower Circles are provided by Messe Frankfurt – all exhibitors have to do is occupy them.

This is what the Floradecora concept offers to exhibitors:

Customer talk at a booth at the Floradecora 2018
  • Flora meets Decora: Two elements that complement each other perfectly and which offer great sales potential at all times of the year
  • Direct contact with top international buyers from new sectors
  • High-quality and effective product presentation in ready-made modular stand designs, including a wide range of services for
    showcasing your company
  • Eye-catching presentation tables and vases guide top buyers directly to your offering
  • Synergy effects thanks to the parallel Paperworld and Creativeworld trade fairs

This is how the Floradecora concept works for visitors:

Visitors look at flowers on the presentation tables of Floradecora 2018

1. Compare the products
The products are grouped by variety on the tables – the label gives the name of the supplier.

2. Visit the supplier
Find out everything about the product in the supplier’s Flower Circle.

3. Order the product
Immediately specify orders and delivery cycles for whatever quantity you require.

Retail Boulevard: shows how the sale of fresh and seasonal decorations works

Floradecora Retail Boulevard overview

Fresh flowers and plants enrich all festive decorations! And they are gaining rapidly in significance for the retail trade as supplementary products for seasonal and festive decorations. But what is the best way to present this combination? At the new ‘Retail Boulevard’, trade buyers of the leading international trade fair for seasonal and festive decorations, will have the opportunity to explore a visionary retail street. Five pop-up stores offer specific presentation recommendations for creating an attractive point of sale – customer-made for florists’, garden centres, DIY markets, supermarkets and furniture stores.

The products on show in the Retail Boulevard will be labelled with the name, hall and stand number of the exhibitor concerned.  .” In daily guided tours of the individual retail concepts, trade buyers will also be given tips on how to create fresh eye-catchers for generating additional sales in their shops..

Stand: Galleria 0

Pop-up-Stores at „Retail Boulevard“

Retail Boulevard at Christmasworld shows in five different pop-up stores how the sale of fresh and seasonal decorations


Martina Bullack


Martina Bullack

For exhibitors

Book your stand now at Christmasworld 2019.

Information for exhibitors

For visitors

Secure your online ticket at a lower advance-booking rate or redeem a voucher.

Buy a ticket

For journalists

Click here for all information such as press texts, downloadable images, accreditation and much more.

press area

Messe Frankfurt uses cookies to provide you the best possible browsing experience. By using our services, you consent to our use of cookies. More information