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Retail Boulevard at Christmasworld

Retail BLVD: The future of retail

What do your customers want when it’s time to buy something? What options are there for combining online and offline sales? What services can the bricks-and-mortar trade use to attract customers? The Retail BLVD demonstrates how sales can be made more interesting, convenient and service-oriented in the future. Gain inspiration and ideas that you can implement directly in your shop.

"Shoppers can be categorised into three different types. In the Retail BLVD, we’ll be illustrating the classic customer journey from shoppers’ needs to good customer relationships. We’d like this to give trade visitors new impulses for communicating with their customers"

Boris Hedde, Director, IFH Cologne

"The customer interest is the focus. We are concerned with solutions for the retail trade which can be simply and quickly implemented."

Eva Olbrich, Director Christmasworld, Messe Frankfurt Exhibition GmbH

We will update the information about Retail BLVD 2021 soon.

Review: Retail BLVD 2020

The three houses offered recommendations for emotional and inspiring point-of-sale presentations and showed how different customer needs can best be served. In this connection, the focus has been on three different kinds of shopper identified in the new IFH 2019 Study (‘Structural change in the retail sector: from the consumer’s perspective’): Experience-oriented, convenience-oriented and service-oriented shoppers.

That's what visitors say:

“The tour through the Retail BLVD was very interesting – I was able to gather various things to take away for my business, for instance how you can use the digital media as a supplement in store business.”

Ricardo Camacho, Feliz Luces

“At the Retail BLVD I heard a very interesting talk about snapchat. Now I know: that is a strong app for my target group. The experts at the IFH gave me some valuable recommendations about how I can grow with my target group.”

Katharina Heil, Bastelsepp

“The Facebook talk was very helpful. I am glad to exchange information at Christmasworld with others about digital communication.”

Marta Golec, Candlemania

“I greatly appreciate the way that I always discover the very latest trends at Christmasworld. Also I meet the manufacturers and can experience the new products live.”

Alison Coalby, Christmas Elves

New impulses for the 'customer journey'

In the three stores, "Social Media Playground", "Convenience" and "Experience-House", experts from IFH Cologne invited visitors to interact – with short presentations, explanations, and live demonstrations. In addition, there were guided tours through the Retail BLVD three times daily. In the central marketplace 'Market square', visitors were invited to exchange experience and knowledge and there have been opportunities for networking.

Vortrag bei Retail BLVD auf der Christmasworld
Vortrag bei Retail BLVD auf der Christmasworld
Vortrag bei Retail BLVD auf der Christmasworld
Vortrag bei Retail BLVD auf der Christmasworld
Retail BLVD: Die Zukunft des Handels auf der Christmasworld
Retail BLVD auf der Christmasworld
Retail BLVD auf der Christmasworld
Retail BLVD auf der Christmasworld
Retail BLVD auf der Christmasworld
Retail BLVD auf der Christmasworld

For exhibitors

Book your stand now at Christmasworld 2021.

Information for exhibitors

For visitors

From September 2020 you can buy your online ticket for the next Christmasworld here.

Information for visitors

For journalists

Click here for all information such as press texts, downloadable images, accreditation and much more.

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