As the world’s leading trade fair for festive and seasonal decoration, Christmasworld in Frankfurt am Main exercises a magnetic power of attraction on top buyers from the wholesale, import / export and retail trades who make their way to Frankfurt am Main to place their main orders for the year. Discover the most important facts and figures about Christmasworld here.
Christmasworld 2018 in figures
In 2018, 43,450 visitors from 129 countries attended Christmasworld and Floradecora to discover the latest products and trends being shown by 1,048 exhibitors from 43 countries.
Christmasworld is distinguished by a high degree of satisfaction on both the exhibitor and visitor sides and, last time, was in top form with an unrivalled product spectrum, high level of internationality, many visitors and numerous orders.
Christmasworld is one of the most international fairs in the Messe Frankfurt portfolio of consumer-goods fairs (63% of visitors and around 78% of exhibitors come from outside Germany). Its strength is the clear focus on Christmas and festivities.
The results of the last poll of visitors confirmed that the product portfolio is what they want: 97 percent said they had achieved their goals for the fair. The greatest interest of trade visitors from all over the world (64%) was shown in Christmas and Advent decorations, followed by seasonal decorations (38%), gifts (29%), Christmasworld Volume & Sourcing (27%), candles (26%), visual merchandising & light (23%), florists’ requisites & garden decorations (23%) and gift packaging (22%).
That's what exhibitors say about Christmasworld:
‘Our conclusion: an extremely good close to the best fair! We are seeing an increase in orders and will leave the fair with significant business growth.’
‘The internationality is phenomenal, and the quality of the buyers has risen again dramatically. All those who are active in the living, giving and decorations segments need to be here. The fair plays a fundamental role in our market structure.’
‘There is no place in Europe other than Christmasworld where you can experience the latest trends of the season in such a compact and up-to-date space. The visit to Frankfurt is the most important date in the calendar for German and central European retailers.’
‘This year’s Christmasworld is likely to be our best. We had a large number of visitors, particularly from the international sector - mainly from southern and eastern Europe. Visitor quality at Christmasworld is outstanding. It couldn’t go any better.’
‘It’s a fantastic fair. It’s very important for us. We have been coming here for 35 years now and have increased the size of our stand from 20 to 600 square metres. We are always very successful. The visitors are top quality and we are able to grow further at a high level.’
The Christmasworld product groups
Christmasworld presents the latest decorations for Christmas and all festivals and festivities of the year. In a nutshell, it shows ‘Seasonal decoration at its best’. Held at the beginning of the new festive season, Christmasworld offers an overwhelming portfolio of products. From atmospheric Christmas decorations, via seasonal and indoor / outdoor decorations for different occasions of the year, to impressive shop-window and large-scale decorations for city centres, shopping malls and hotels, the coming trends and new products are to be seen annually in Frankfurt.
Christmas & Seasonal decoration
Whether Christmas, Easter, baptism, communion, confirmation or weddings, Valentine’s Day, Mother’s Day or birthdays, Halloween, barbeque or spring, summer, winter the various seasons and festivals can only be celebrated properly with decorative accessories and textiles. It’s time for some new window dressing to attract customers into the shop. Here you will find decorations for Christmas and all other celebrations. Here you will find decorations for all celebrations.
Visual merchandising & Light
In the dark winter months, there are unlimited opportunities to use ultra-modern, energy-saving LED technology, as well as multi-faceted Christmas and decorative lighting for the home and garden. At Christmasworld, shops and cities that want to stand out from the crowd will also find eye-catching shop-window and in-shop decorations, including moving figures and indoor and outdoor lighting. After all, it’s the first impression that counts for whether customers want to discover more or not.
Florists’ requisites & Garden decorations
All year round, flowers set attractive accents in the home, shops, hotels and public building. Buyers will find a broad selection of creative ideas and materials for artificial flowers / plants, artificial trees and wreaths / sprays / hollow-ware, and garden decorations.
Candles & Fragrances
Did you know? Christmasworld is also the world's biggest candle fair with an unrivalled range of candles, candlesticks, candleholders and accessories rounded off by the growing market for room fragrances and soaps.
Ribbons & Wrapping
With individual wrapping materials, giving gifts is twice the pleasure. New colours, motifs, materials and printing options even enable customers and retailers to personalise ribbons and bows. A must-have for every business to underscore quality – and, at the same time, to make the gift even more impressive.
Christmas Delights are Christmas confectionary, such as mulled wine, Christmas cake, chocolate and tea. Wooden huts create a genuine Christmas-market atmosphere and trade visitors will be able to whet the appetite of their customers for culinary products as gifts or souvenirs for use at home.
Floradecora: Fresh flowers and ornamental plants
There is a major trend these days for fresh, convenience items. And that is what the suppliers at Floradecora specialise in. The range of products at Floradecora includes, for example, roses, gerbera, lilies, lisianthus, tulips, chrysanthemums, orchids and poinsettia, as well as Christmas trees, bamboos, cacti and succulents. Everything is ‘ready to order’ and can be used for any and every season of the year.
Christmasworld International Sourcing
From florists’ requisites, via seasonal decorations and Christmas products, to lighting, the Asian pavilions and individual exhibitors from China, India, Thailand and the Philippines reflect the overall portfolio of products.
Trade visitors by sector
Every year, the radiant appeal of the festive decorations to be seen at Christmasworld attracts top buyers from the wholesale, import / export and retail trades who place their main orders for the year. If you come from these sectors, you can be sure of finding what you are looking for in Frankfurt:
- Garden centres
- DIY stores
- Florist shops and fl oristry wholesalers
- Supermarket chains and discounters
- Gift boutiques, glass, porcelain and ceramics shops
- Furniture and furnishings stores
- Shopping centres and city marketing
- Decoration companies and visual merchandising
- Restaurant, hotel and catering trade
- Event agencies