We are delighted to invite you to the Christmasworld Take Off 2025. The event will take place on 7 February 2025 as part of Christmasworld.
Look forward to a day full of inspiring insights and exciting discussions. Take advantage of this unique opportunity to find out about the latest trends in the areas of festive lighting, large-scale & concept decorations and to expand your network.
Registration is open until 31 January 2025.
Programme
11:30 - 11:45 a.m. | Welcome and opening of the event, Hall 4.0 Saal Europa
11:45 - 12:30 a.m. | Guided Tour
to selected exhibitors from the field of Visual Merchandising & Light. The guided tour will be conducted in two languages (English and German).
12:30 - 1:30 p.m. | Networking Lunch
1:30 - 2:30 p.m. | Keynote: "Exciting Ecosystems: Creating Inspiring Shopping Destinations"
11:45 - 12:30 a.m. | Guided Tour: “Enchanted - Why festive lighting attracts city centre visitors and customers”
During the guided tour, neuroaesthetist Stefan Suchanek will show which stimuli and processes are effective and necessary in retail and business premises so that people will continue to choose them in the future: More atmosphere and quality of stay, easier decision-making and sales processes, stronger customer and employee loyalty and the resulting attractiveness, greater willingness to spend and a significant increase in turnover. The Guided Tour leads to selected exhibitors from the Visual Merchandising & Light sector.
The bilingual guided tour (German and English) takes you to selected exhibitors from the Visual Merchandising & Light sector.
About the speaker: Stefan Suchanek is a business psychologist, retail designer and expert in neuroaesthetics: the science of how visual effects can activate people, employees and customers and put them in a higher state of mind. He has written a book on acting more effectively (Springer Verlag, published in 2025).
12:30 - 1:30 p.m. | Networking Lunch
1:30 - 2:30 p.m. | Keynote: "Exciting Ecosystems: Creating Inspiring Shopping Destinations"
How can retailers and city centres respond to today's challenges? The answer lies in greater innovation, investment and creativity. Matthew Brown shows what strategies are possible to turn shopping centres and city centres into fascinating experiences. The future is creative and exciting!
The keynote is in English and will be simultaneously translated into German.
About the speaker: Matthew Brown, RETHINK top retail expert and founder/owner of Echochamber, tracks retail innovation and consumer trends as he travels the world.
Echochamber, a creative retail analysis agency based in London, provides global best practice, creative insight and global consumer and retail trends to advise clients across all retail sectors on how to improve their business.
from 2:30 p.m. | Visit to Christmasworld
Your advantages
- Networking Make valuable contacts from the industry and exchange ideas with experts and colleagues. Take the opportunity to expand your professional network.
- Expand your knowledge Get to know creative and exciting ways in which cities and shopping centres can reinvent themselves. Our high-level keynote speaker Matthew Brown will give you valuable insights that you can apply directly to your everyday work.
- Inspiration through the Guided Tour Experience a guided tour of selected exhibitors in Hall 4.0, which will introduce you to innovative lighting installations in cities and buildings. Gather creative ideas and be inspired by how you can use lighting design to set unique accents in outdoor and indoor areas and thus create an impressive atmosphere.
In co-operation with
Messe Frankfurt Business Club - additional VIP advantages for you
Benefit from a comfortable stay at the trade fair and become a member of the Messe Frankfurt Business Club free of charge. Exclusively for leading decision-maker and purchase manager from companies with more than 100 employees or an annual turnover of more than EUR 1 million.
You can find detailed information on all the benefits here.
Become a member of the Messe Frankfurt Business Club at Christmasworld free of charge and benefit from the ‘Take Off’ event programme.