On this page, you will find relevant information about Christmasworld for journalists, including the latest press releases and images for downloading. Additionally, we provide useful details regarding accreditation, our Press Centre in Frankfurt, travelling to the fair and marketing-communication contacts.
Press releases Show all
Lasting attention: PoS design in line with the Christmasworld ‘essential ceremonies’ style at Müller Blumen und Garten in Schallstadt
A spring-and-summer interpretation of the Christmasworld trend ‘essential ceremonies’ took root at the Müller Blumen und Garten garden centre in Schallstadt near Freiburg im Breisgau on 2 May 2019. Visual merchandising experts Stefanie Thierfelder and Julia Nawra were once again back at work, at the behest of Christmasworld. This time, their challenge was to stage this generally understated, natural trend in an eye-catching manner.
Christmasworld Trends 2019/20: Summer shines with ‘luminous celebrations’
When it comes to festive decoration, there are four major trend scenarios available to the retail trade for the 2019/20 season: ‘tender festivities’, ‘essential ceremonies’, ‘sweet traditions’ and ‘luminous celebrations’. But how, in practical terms, are the Christmasworld trends translated into festivals and celebrations throughout the year? Designer Claudia Herke from Stilbüro bora.herke.palmisano gives some tips on trends and shop design.
Christmasworld 2020: a promising level of registrations
It Is not long till Easter, and Christmasworld already has a very good number of bookings. More than 600 exhibitors from 44 countries have so far registered for the leading international fair for festive and seasonal decorations. Examples of these include companies such as Blachere Illumination, Boltze, Edelman, Enzo de Gasperi, Gnosjö Konstsmide and G. Wurm.
Christmasworld 2019: from 'glory' to 'joy' – the emotional added value of light
The Austrian writer, Dr Christian Mikunda, is seen as the founder of the theory of strategic dramaturgy. He was the keynote speaker this year at Christmasworld, the leading international trade fair for festive and seasonal decorations. His lecture examined the psychological mechanisms and dramaturgical devices behind successful light marketing concepts. In the interview, Dr Mikunda explains the significance of lighting and illuminated installations in the retail world, and the role that Christmasworld in Frankfurt am Main plays in this.
Christmasworld trends for 2019/20: sweet traditions grace the spring season
When it comes to festive decorations, specialist retailers have four big trend worlds at their disposal for the 2019/20 season: tender festivities, essential ceremonies, sweet traditions and luminous celebrations. But how can the Christmasworld trends be applied to festivals and seasons in concrete terms? Designer Claudia Herke from Stilbürp bora.herke.palmisano gives tips on the trends and shop design.
‘Floradecora and Christmasworld offer the ideal opportunity to observe the intersection of trends in the worlds of floral and holiday décor. It’s a dynamic and mutually beneficial relationship that gets a big boost at this fair, where the presentation is also uniquely sophisticated and creative.’
‘Christmasworld and Floradecora have a fixed place in the diaries of the ‘stil & markt’ editorial staff. We receive all the information needed for our reporting before, during and after the fair – thank you very much for this reliable and professional service!’
Information about the Press Center
The Press Center is located at the Torhaus level 4. Admission only to journalists and exhibitors within the framework of their press activities.
|Opening times Press Center*|
|Thursday: 23. January 2020||9 a.m. to 5 p.m.|
|Friday to Monday: 24. – 27. January 2020||8.30 a.m. to 6.30 p.m.|
|Tuesday: 28. January 2020||8.30 a.m. to 5 p.m.|
*The Press Center cloakroom is open Friday to Monday from 8:30 a.m. to 6.30 p.m.; on Tuesday from 8:30 a.m. to 5 p.m.
Press releases at the Press Center
Use the Press Center for your research. There, you will find press releases about Christmasworld and the Messe Frankfurt Group, information about new products from our exhibitors, photographs and a press-events overview.
Restaurant in the Press Center
Give yourself a break and enjoy breakfast or lunch in our Press Center Restaurant. There, you can also take advantage of the opportunity to do some networking during the Happy Hour, which is held from 5.30 a.m. to 6.30 a.m., Friday to Monday during the trade fair.
From January 2020, you will find details of events organised by our exhibitors here.
Technical facilities in the Press Center
- Wi-Fi free of charge throughout the Press Center
- 11 PC work stations
- 6 laptop work stations
- 2 interview rooms
- 4 photo download stations
- 3 printers
Travelling to the fair
Journalists should enter the Exhibition Centre via Gate West and park on parking area P10. Please note that admission via Gate West is only possible with a parking permit or a valid journalist’s identity card.
For your route planning with Navigation systems:
Simply enter the corresponding street name “Strasse der Nationen” as your destination.
For your route planning with Smartphones:
Simply click on the following link in order to transfer the geographic coordinates directly to Google Maps. Here, too, please remember to follow the signs to our gates and the multi-storey car park.
All press admission tickets include free travel to the fair and back using local public-transport services operated by the RMV public-transport authority in Frankfurt and the region.