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New Digital Academy online event on 3 July 2024 explains Why sustainability is a state of mind

11 Jun 2024

How can we act in a radically environmentally conscious way in all areas of life in the future? What does it take to permanently establish fundamental changes? Renowned neuroscientist and bestselling author Professor Dr. Maren Urner will present scientific findings and psychological approaches on this topic at the online event of Messe Frankfurt's consumer goods fairs on 3 July 2024 from 10:00 to 11:00 a.m.

Digital Academy online event on 3 July 2024: Why sustainability always starts in the mind - neuroscientist and Spiegel bestselling author Prof. Dr Maren Urner
Save-the-date: The next Digital Academy online event will take place on 3 July. Graphic: Messe Frankfurt

The next event of the online series focuses on the megatopic of sustainability from a different perspective and shows new ways to find sustainable solutions: The professor of media psychology at the Media University of Applied Sciences in Cologne is convinced that we can only achieve the necessary transformation if we radically rethink and redesign food, work, housing and mobility now. Above all, we urgently need doers, decision makers and leaders who think dynamically and interact with emotional maturity as individuals, in groups and with the environment. We all need to rethink, because sustainability is always a state of mind. But why is that the case? And how can psychology help us to save the world? In her lecture, expert Professor Dr. Maren Urner provides exciting answers that can be applied to all areas of life.

With the Digital Academy, Messe Frankfurt's consumer goods trade fairs regularly offer online events on a joint platform on topics that are currently moving and changing the industry. For example, more and more manufacturers are developing sustainable product ranges that make the special interest programme "Ethical Style" visible at the four trade fairs Ambiente, Christmasworld, Creativeworld and Nordstil. The online events can be followed in German and English and provide in-depth industry knowledge, food for thought and hands-on advice from experts. Registration is free of charge at

Note for journalists:

Discover inspirations, trends, styles and personalities on the Ambiente Blog and further expert knowledge and ideas for retail on Conzoom Solutions. With the Conzoom Circle network, Messe Frankfurt links the most important international platforms for the global consumer goods and retail industry and bundles industry knowledge and expertise.

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  • #christmasworld25 #christmasbusiness
  • #creativeworld25 #creativeindustry
  • #nordstil24 #nordstilmesse

Background information on Messe Frankfurt

Sustainability at Messe Frankfurt

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Katrin Westermeyr


Katrin Westermeyr